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Inbound Anchor Text Variety
Andrew
Senior Member
Joined: 21 Feb 2005
Good Posts: 997
Location: apache/domlogs
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| Inbound Anchor Text Variety |
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As you may remember, some high profile SEO sites were recently knocked from their high Google ranks, what happened there?
My theory is that laser-beaming of keywords is no longer the way to go.
What does this mean? Many have taken the SEO strategy of pounding away hard at a single term, getting tons of the same anchor text. While this has worked in the past, Google now appears to be wise to this trick, as anchor text with no variety tends to create an unnatural signature, and sites exhibiting this signature may be penalized for those "over optimized" terms. Other search engines could also implement such a feature.
A side-effect of the Google change, is that many sites aren't ranking for their own name. These sites may be the baby's thrown out with the bath water. Paradoxically, these sites might be able to rank for their name or preferred term by getting more different but related anchor text. I suspect that there are certain volume thresholds that are applied to the inbound anchor text filter, so that ESPN.com can still rank #1 for "ESPN".
If a link partner doesn't get my link text quite right, I usually just let it stay that way. I get enough good ones that some alternate anchor text isn't going hurt, and actually could help keep the linking signature looking natural.
The lesson here is to simply target multiple terms for any given page. This may not always be necessary, but could definitely help in many cases.
Another advantage to targeting multiple terms, is you may actually be able to rank for more search results. This is a good reason to go ahead and optimize for several related terms. For example, instead of just optimizing for "car loan" with your inbound anchors, you could also go for "car loans", "auto loan" and "truck loan".
So get out there and mix it up! |
Thu Apr 28, 2005 5:46 pm |
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RankSurge
Senior Member
Joined: 06 Mar 2005
Good Posts: 789
Location: Internet
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While I agree with about 99% of that statement, I personally think the "over-optimization" filter is targeted at more competetive markets.
"SEO" or "search engine optimization" are hugely contested, so G may have applied the filter to more frequently searched terms.
I have some client sites that have over 10,000 IBL's using the same one word phrase as the text link, and they did not lose their position.
Keep in mind, I'm only watching about 60 sites, and only a handful have highly competetive phrases, so I could be completely off on this...
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Thu Apr 28, 2005 7:34 pm |
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xboxundone
Senior Member
Joined: 04 Mar 2005
Good Posts: 243
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OR maybe they went through the apples and through out some bad ones.... As i ahve seen plenty of sites that are just links one page not content except links but ranked as number one....
I am thinking that SE's are going more towards the real world and not to optimization style... Meaning more natural flow of words and terms and uncommon flows to be ignored or weigthed less... This is all speculation... but you never know 
Just wish i would get closer to the top in google 
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Fri Apr 29, 2005 5:01 pm |
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hoptoo
Senior Member
Joined: 16 Mar 2005
Good Posts: 203
Location: Hoptoo's Doppelganger
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This concept has been taken too far though, The sites that link to mine always seem to end up ranking higher. The only use of the keyword on the entire site is the link to me and because of the domains age, and lack of "over optimization" it ranks pages ahead of mine.
I have 50 examples of this, in each a non relevent to the search site ends up much higher than my relevent one.
I dont need to be on page one (yet), but why is it that the relevence does not matter beyond page 2 or 3?
Any aged domain with a 3-5 PR can rank much higher than a relvent domain. No matter what the resoning, if the relevence falls apart after page 2, the whole system is flawed.
optimization is simply relevence....and since when is should
"overly relevent" rank lower than non-relevent.
Combine this with the fact that page one is populated by superpages.com, spamsearch.com/results, and about.com....and the current formula seems to be lacking any place for the relevent new websites to get any exposure.
ADWORDS to the rescue!!, mail check to.....
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Fri Apr 29, 2005 9:48 pm |
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Andrew
Senior Member
Joined: 21 Feb 2005
Good Posts: 997
Location: apache/domlogs
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> The sites that link to mine always seem to end up ranking higher
I've seen this effect too. And to think that someone told me today in an SEO forum that outbound links weren't an SEO factor.
I saw Google turn this knob too far, and the results were somewhat strange and embarassing...
Site A links to Site B with appropriate anchor text, but Site A is completely off-topic... Site A appears high in SERPs, ugh... Thank God they dialed that back, it was nuts, but there is still some of this effect in the algy.
Outbound links matter! |
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Fri Apr 29, 2005 10:09 pm |
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James Trotta
Preferred Member
Joined: 19 Mar 2005
Good Posts: 151
Location: Korea
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I see this phenomenon a lot with my travel blog. A search for travel plan idea will turn up lots of sites that link to www.travel-plan-idea.com but not the site itself. I think this is because I've liked to a "bad area" but I hesitate to fix it because I risk losing my awesome Yahoo results which have brought in over 10,000 people this month alone and are helping my site earn nearly 1,000/month. It's a lot to lose to accommodate Google...
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Sat Apr 30, 2005 6:59 am |
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petertdavis
Full Member
Joined: 01 Apr 2005
Good Posts: 74
Location: New England
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That's a great point James. I think people miss the point when the focus too heavily on Google's whims. In my opinion, everyone should set out a goal for their sites for this year, to make sure that Google is not the number one source of their traffic. This over reliance on Google is not healthy for business, in the same way that dependence on a single customer is a recipe for disaster.
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Sat Apr 30, 2005 2:56 pm |
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James Trotta
Preferred Member
Joined: 19 Mar 2005
Good Posts: 151
Location: Korea
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Of course now I ahve an unhealthy dependance on Yahoo! How do we win? On my most natural site, www.eslgo.com I get about twice as many people from Google as yahoo but it doesn't worry me too much because I'd still ahve lots of traffic without Google. quote:
Originally posted by petertdavis
That's a great point James. I think people miss the point when the focus too heavily on Google's whims. In my opinion, everyone should set out a goal for their sites for this year, to make sure that Google is not the number one source of their traffic. This over reliance on Google is not healthy for business, in the same way that dependence on a single customer is a recipe for disaster.
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Sat Apr 30, 2005 5:27 pm |
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