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SEO 1 Forums > MSN >

SEO for MSN and SEO for GOOGLE, What is the difference?



Author Thread
Cartman
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Joined: 14 Dec 2005
Good Posts: 149

SEO for MSN and SEO for GOOGLE, What is the difference?  Reply with quote  

Since I started with my current site and SEO for that matter, I have been concentrating 90% on google optimisation. I am ranking well in google, especially for my targeted phrases, and google seems to index my site the way I want it. MSN however is a different story for me. MSN crawls my site frequently and has all my pages listed, but my SERP is terrible, I don't even rank in the top 1000 for some terms that I rank #1 or #2 for in google. Even when I use my url 'pokerbonusdirect' and 'poker bonus direct'into the search I get SERP #1 but it lists like a random link directory page, and my contact page (the pages I least want to rank for). I have similar results in Yahoo. Why don't they like my main pages? and what are the main differences between SEO for Google, and for MSN?
Post Fri Dec 30, 2005 12:41 am
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dburdon
Senior Member


Joined: 02 Aug 2005
Good Posts: 1216
Location: Kent, England
SEO - Differences  Reply with quote  

Cartman,

Yahoo is the most on page.
Google is the most off page.
MSN is somewhere between.

The Jagger updates have made Google slightly less off page. And a recent Yahoo update has made it less on page. As a result of this the results of the three engines have converged in recent months. Nevertheless, differences remain. But it is possible to optimise for all three engines.


Simply Clicks | Travel Thinking | UK Search Blog
Post Fri Dec 30, 2005 1:26 pm
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RankSurge
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Joined: 06 Mar 2005
Good Posts: 792
Location: Internet
 Reply with quote  

to expand on what dburbon said, MSN looks at the page title, matching h1 tags with related content immediately following. Google looks at the same, but they also heavily factor in the number of links that point to that page wit hthat keyphrase.


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Post Fri Dec 30, 2005 2:33 pm
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Cartman
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Joined: 14 Dec 2005
Good Posts: 149

 Reply with quote  

Thanks
I thought I'd done quite well with my on-page, Ill have to take a closer look.
Post Tue Jan 03, 2006 6:02 am
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tork311
Senior Member


Joined: 07 Dec 2005
Good Posts: 484
Location: Houston
 Reply with quote  

Fresh links seem to do well with msn I've noticed. I put a new link up and bam I'm ranked premo position but it seems to fade over time. I just wish msn would send me busine$$. Google is where the conversions come from.


Houston Colocation Online Server Backup
Post Tue Jan 03, 2006 6:12 am
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dburdon
Senior Member


Joined: 02 Aug 2005
Good Posts: 1216
Location: Kent, England
SERPs Volatility  Reply with quote  

To add a little.

MSN seems to be the most volatile. It crawls more frequently and the exponential smoothing of its algorithm seems weighted more heavily to more recent information.

Yahoo seems to be the least volatile. Crawling less frequently. Being more on page it responds less to changes in off page factors.

Google, in terms of volatility, is in between. Except when there's an update.


Simply Clicks | Travel Thinking | UK Search Blog
Post Tue Jan 03, 2006 10:46 am
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justicewhite
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Joined: 12 Aug 2005
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 Reply with quote  

Probably the best approach is working on all these aspects of your site. I'm not a great believer of optimising for a specific engine.


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Post Tue Jan 03, 2006 2:02 pm
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tork311
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Joined: 07 Dec 2005
Good Posts: 484
Location: Houston
 Reply with quote  

I look at the sites that rank well with all 3 of the big ones and do what they are doing.


Houston Colocation Online Server Backup
Post Tue Jan 03, 2006 2:04 pm
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ashishthakkar
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Joined: 21 Jan 2006
Good Posts: 3
Location: India
Msn is easy  Reply with quote  

Msn is easy to get on top of.

Basic principle is that if you follow google guidelines you should rank higher in msn too.


ASHISH T.


Hi, I'm new to SEO 1.
Post Sat Jan 21, 2006 8:20 pm
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dburdon
Senior Member


Joined: 02 Aug 2005
Good Posts: 1216
Location: Kent, England
Sound SEO  Reply with quote  

If you follow sound SEO principles you should be able to rank well across all three major engines.

If you are high in one and low in the other two you are probably missing something quite obvious.


Simply Clicks | Travel Thinking | UK Search Blog
Post Tue Jan 24, 2006 12:52 pm
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tork311
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Joined: 07 Dec 2005
Good Posts: 484
Location: Houston
 Reply with quote  

what about link age in google, how long do you think this takes to kick in?


Houston Colocation Online Server Backup
Post Mon Jan 30, 2006 2:50 am
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dburdon
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Joined: 02 Aug 2005
Good Posts: 1216
Location: Kent, England
Launched a revised site  Reply with quote  

I launched a revised site on Friday. Google crawled the site over the weekend. The site has already jumped to page two for its key term. However Google tends to bias older sites and links. Almost the complete opposite of MSN.


Simply Clicks | Travel Thinking | UK Search Blog
Post Mon Jan 30, 2006 3:17 pm
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ltcobretti
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Joined: 30 Jan 2006
Good Posts: 120

 Reply with quote  

I have always seen consistant results as long as the on-page is decent, first msn, then yahoo, and then it seems like google gets decent, but never as good...


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Post Fri Feb 03, 2006 12:33 am
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tork311
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Joined: 07 Dec 2005
Good Posts: 484
Location: Houston
 Reply with quote  

google will come, give your links time to age


Houston Colocation Online Server Backup
Post Fri Feb 03, 2006 12:34 am
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dburdon
Senior Member


Joined: 02 Aug 2005
Good Posts: 1216
Location: Kent, England
Link age  Reply with quote  

Google tends to bias older links and sites. Don't just wait for your links to age. Keeping adding to them.


Simply Clicks | Travel Thinking | UK Search Blog
Post Fri Feb 03, 2006 5:16 pm
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