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SEO 1 Forums > Revenue Networks >

How Click Fraud Could Swallow the Internet



Author Thread
justicewhite
Senior Member


Joined: 12 Aug 2005
Good Posts: 811

How Click Fraud Could Swallow the Internet  Reply with quote  

Interesting article on PPC:

http://www.wired.com/wired/archive/14.01/fraud.html


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Post Sun Jan 01, 2006 11:37 pm
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dburdon
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Joined: 02 Aug 2005
Good Posts: 1216
Location: Kent, England
Excellent article  Reply with quote  

Justice,
probably the best article on click fraud so far.

Stay off the content network.


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Post Mon Jan 02, 2006 12:29 am
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ibold
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Joined: 09 Dec 2005
Good Posts: 169
Location: Reading, PA, USA
 Reply with quote  

And that's why it's good G has so much money...and good that almost all of their revenue comes from this..so they can figure out the best ways to stop it from happening..
There are already a lot (or lot more..) of sites that offer tons of different methods to track click fraud. The one I'm a part of even gives you templates with the information about the frauds to email to engines so you can get a refund.
As long as it's still effective, PPC is going to stick around..


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Post Mon Jan 02, 2006 1:49 am
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dburdon
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Joined: 02 Aug 2005
Good Posts: 1216
Location: Kent, England
Types of click fraud  Reply with quote  

I guess there's various types of click fraud:

Source defined
1. Competitor fraud - where a competitor clicks to run down your ad budget
2. Publisher fraud - where an adsense publisher clicks on their own ads
3. Engine fraud - where an affiliate search site clicks on ads
4. Customer fraud - where a disgruntled customer clicks on ads

Temporally defined
1. Systematic - where one of the above has a systematic approach
2. Spontaneous fraud - where a one off incident oocurs
3. Sporadic - where one of the above clicks heavily from time to time
4. Opportunistic - where one of the above clicks opportunistically when they see an ad
5. Automatic - where automation is used
6. Structured - where a fraudster employs teams

Motive defined
1. Malicious - where one of the above aims to destroy your business
2. Prankster - where one of the above has a bit of fun by attacking you
3. Strategic - where the fraudster operates fraud as part of a strategic (but illicit) business model

Be on your guard


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Post Tue Jan 03, 2006 10:57 am
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sayyes
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Joined: 18 Aug 2005
Good Posts: 167
Location: Newport, RI
 Reply with quote  

I know that click fraud is a serious concern for advertisers, but the fact is, the majority of the sites in the publisher network don't click their own links (or have someone else do it). I hate to see the opinion of "stay away from advertising in publisher networks" become pervasive...alot of us are making money legitimately from being in that publisher network.


Dr. Renaud
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Post Wed Jan 04, 2006 10:54 pm
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dionsis
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Joined: 23 Dec 2005
Good Posts: 246
Location: Dublin, Ireland
 Reply with quote  

the way i see it, if you cant keep within the TOS

get tossed straight out of there.


but there is a thin line between the click fraud and smart placing.

advertisers would argue that certain ad placements trick you into clicking.

just today my site switched to putting google ads as the last post on every forum as a new method of displaying the google ads. im sure some view it as smart placement, others would view it as PUSHING the ads on the members.

at the moment its just a campaign to see how such a placement would go.


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Post Thu Jan 05, 2006 1:15 am
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sayyes
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Joined: 18 Aug 2005
Good Posts: 167
Location: Newport, RI
 Reply with quote  

I don't think any placement of ads constitutes click fraud. To me, click fraud is when you (or someone you know) clicks on your own ads.

Stategic placement is to combat ad blindness. You can have ads integrated into your site, but the user still has to be interested enough to click. To me, this isn't taking anything away from the advertisers.


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Post Thu Jan 05, 2006 1:22 am
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RankSurge
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Joined: 06 Mar 2005
Good Posts: 792
Location: Internet
 Reply with quote  

To look at it from another angle, I think the article also speaks about how if click fraud continues at the current pace, only the "big boys" will be able to afford to do PPC - and thus defeating the purpose of letting the mom and pops of the world have a shot in the same arena.


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Post Thu Jan 05, 2006 2:09 pm
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dburdon
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Joined: 02 Aug 2005
Good Posts: 1216
Location: Kent, England
Suspicious clicks  Reply with quote  

i see see suspicious clicks almost every day. However my job is to ensure that the legitimate clicks are converted into business.

I recommend my clients stay away from content because that's where I've seen the most blatantly obvious fraud.


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Post Fri Jan 06, 2006 12:05 am
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dionsis
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Joined: 23 Dec 2005
Good Posts: 246
Location: Dublin, Ireland
 Reply with quote  

well content sites do well in google because of the fact that if the content is unique, people have been struggling to find it, and if the google ads are relevant i can see why people would click


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Post Fri Jan 06, 2006 5:27 pm
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