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SEO 1 Forums > Marketing >

Branding and Why is It Important



Author Thread
nani12
New Member


Joined: 13 Mar 2010
Good Posts: 3

Branding and Why is It Important  Reply with quote  

Exploring brand marketing concepts is a great way to fine-tune your business model and business practices, but what is branding and why is it important? A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer.

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Post Sat Mar 13, 2010 7:54 am
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SEOArbiter
Full Member


Joined: 09 Sep 2010
Good Posts: 76
Location: St. Louis, MO
 Reply with quote  

A strong brand will take your company further. By building your brand you are investing in its future and longevity. You want customers to remember your brand and become repeat customers. Build your brand through both online and offline marketing efforts. Keep it consistent, stable and ongoing.


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Post Fri Sep 10, 2010 5:20 pm
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kelvinhussey
Contributing Member


Joined: 21 Aug 2010
Good Posts: 43
Location: US
 Reply with quote  

Branding is all about perception. If the brand is seen to innovate and add value it is considered to be a good thing - it delivers more return for less risk. If the brand appears to take its market for granted, negative thoughts and attitudes appear. Once these set in they are hard to remove. This sense of perception applies equally to FTSE100 companies as it does to political parties and not-for profit organizations. For quoted companies brand perception can influence share-price, for political parties electivity and for the latter, donations and subscriptions.


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Post Tue Mar 22, 2011 3:39 am
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dburdon
Senior Member


Joined: 02 Aug 2005
Good Posts: 1216
Location: Kent, England
Branding and SEO and PPC  Reply with quote  

Branding is important to both SEO and PPC. With a good brand you will attract a large proportion of your organic search traffic with only low levels of competition. The same can be said of PPC. Brand searches will have a higher quality score and are more likely to convert.


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Post Fri May 06, 2011 9:35 am
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tracker
Preferred Member


Joined: 22 Jan 2009
Good Posts: 135
Location: Southampton, UK
Branding is crucial  Reply with quote  

Branding is crucial. Especially on the web. In my business we have lots of generic type brands. But they are less effective than companies with unique brands.


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Post Fri May 06, 2011 12:24 pm
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addyj672
Senior Member


Joined: 20 Apr 2011
Good Posts: 344
Location: Dubai
 Reply with quote  

With brand development we can improve the performance of a particular product or services. This is a plan which company adopts to initiate a new advertising campaign. Due to business fragmentation branding becomes very much important. If you want to stand out you have to brand yourself as to what makes you unique.


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Post Sat May 28, 2011 6:43 am
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StewartScott
Full Member


Joined: 27 May 2011
Good Posts: 92

 Reply with quote  

Brand development is not a new idea, consumers have more access to information and more choices than ever before. So very high expectations, brand message must captivate the consumer immediately. Through brand development companies seeks to experience long term success to create the most compelling, relevant, and consistent brand experiences for their customers. Brand point management begins with creating and developing brand. Brands donít declare themselves in market and in the hearts or minds of consumers. A solid brand strategy tell consumer about a particular brand.


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Post Sat May 28, 2011 9:31 am
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rishisab
Contributing Member


Joined: 09 Mar 2012
Good Posts: 26

 Reply with quote  

In today's world, you can make the brand name of your website popular by providing the best services to your users.

For example - There are a lot of websites that claims to grow your Social Network. But, people normally remember only Twiends and Traffup. Its because they provide the best services to their users, unlike the other websites.

Having a popular brand name is very important to fight, and win, competition. (and retain your users)..


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Post Fri Mar 09, 2012 7:19 am
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Jessica
Preferred Member


Joined: 26 Jul 2011
Good Posts: 170

 Reply with quote  

Hi,
The market is very competitive today and every day it is increasing, as the new companies, products and services are launching everyday.
Therefore, branding is very necessary, to retain your customers and make the new one.


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Post Fri Mar 23, 2012 5:58 am
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mahishewtha
Contributing Member


Joined: 01 Aug 2013
Good Posts: 29

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A reputation can play on the subconscious mind of the public. As soon as a brand is mentioned many will have an instinctive picture in their mind based on their reputation and their branding.


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Post Fri Oct 25, 2013 4:03 am
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WebOutGateway
Contributing Member


Joined: 24 Jan 2012
Good Posts: 35
Location: Pasig City, Philippines
 Reply with quote  

Branding is a fundamental tool in building incredible value for companies and corporations. It is one of the most important phases of many businesses. It will give your business the major inception in increasing competitive markets. Your brand tells your customers what to expect in your products and services. Moreover, your branding differentiates your products to your competitors.


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Post Fri Apr 04, 2014 7:36 am
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rodikaenderson
New Member


Joined: 10 May 2013
Good Posts: 19

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Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is becoming more than a logo or a product. It is becoming a promise of quality and reputation! It encompasses everything about a company, sometimes good and sometimes bad, depending on the publicís perception.

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Post Wed May 14, 2014 10:27 am
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