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SEO 1 Forums > Google >

Has Google changed the background colour of paid ads?



Author Thread
Steph
Senior Member


Joined: 12 May 2011
Good Posts: 261

Has Google changed the background colour of paid ads?  Reply with quote  

Have you noticed that the paid ads are looking more and more like the organic results? It looks like the background colour of the top PPC ads has been faded and the ads are lined up on just two lines making them look like natural search title tag and description.


Consumer Marketing
Post Thu May 12, 2011 10:53 am
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tracker
Preferred Member


Joined: 22 Jan 2009
Good Posts: 135
Location: Southampton, UK
Google Adwords Display  Reply with quote  

Steph,

Google has changed the background colour for Adwords on a periodic basis. I can only guess it is to improve the click through rate (CTR) of paid versus organic results.


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Post Fri May 13, 2011 7:42 am
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iproperty123
Senior Member


Joined: 29 Sep 2010
Good Posts: 371
Location: Malaysia
 Reply with quote  

Yes, Google has changed the back ground colour of the paid ads, as this will increase the CTR of the websites & brand will get more impression from the ads.


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Post Mon May 16, 2011 1:02 am
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bradmarais
Contributing Member


Joined: 02 Jun 2011
Good Posts: 47

 Reply with quote  

on my pc the paid results background colour is a faint pink. But google ads are not the greatest when it come to advertising your business online. Facebook yields much better returns.


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Post Sat Jun 04, 2011 5:36 pm
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rebecca-may
Senior Member


Joined: 10 Mar 2010
Good Posts: 396
Location: London, England
 Reply with quote  

They have also changed the feel of the paid ads to look more like organic results. I am sure they are doing that for a reason e.g. to get people to click on the paid ads thinking that they are organic results.
Post Tue Jun 07, 2011 10:17 am
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dburdon
Senior Member


Joined: 02 Aug 2005
Good Posts: 1216
Location: Kent, England
Google And Paid Ads  Reply with quote  

Google makes 97% of its revenue from paid advertising. So I gues they'll stop at nothing to boost the share of paid versus free clicks.


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Post Tue Jun 07, 2011 10:45 am
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